Case study: Sakura

Branding, Web design, Packaging & Social Media

About the project

This project aims to develop the graphic identity, web design, product packaging, marketing, and social media presence of a Japanese tea company called “Sakura,” which seeks to offer an authentic, differentiated, and value-added experience to Spanish tea consumers.

The application context is the Japanese tea market in Spain, which is very limited and unknown to most consumers, as they usually opt for more popular or accessible options. A methodology based on conducting market research, competitor analysis, and a proposal for graphic and web design that reflects the essence of the company and traditional Japanese tea has been employed.

Project goals

Create a coherent, attractive, and memorable graphic identity
Design a functional, intuitive, and device-adapted web design
Create a product packaging that highlights the quality and sustainability of the tea
Develop marketing and social media presence that generate engagement and loyalty.